IKEA TV:
2005

Campaing Ikea TV: Follow up for IKEA’s campaign “Welcome to the independent republic of your home”. Each home is a world, with its own set of rules and domestic laws. In this second phase many “articles” were created, deriving from this concept, that administrate each day of the family as if it were a real republic with its own legislative constitution.

Campaña Ikea TV: Follow up para Ikea de la campaña Bienvenido a la República independiente de tu Casa. Cada casa es un mundo y la vida en cada hogar se rige por sus propias normas y leyes domésticas. En esta segunda fase, el concepto derivó en la elaboración de unas serie de artículos que administran el día a día en una familia como si de una constitución real se tratara.

Campanya per a Ikea TV: Follow up de televisió per a la campanya de Benvingut a la República independent de casa teva, per a la marca Ikea. Cada casa es un món i la vida a cada llar es regula per les seves pròpies normes i lleis domèstiques. En aquesta segona fase el concepte va derivar en l'elaboració d'una sèrie d'articles que administren el dia a dia d'una família com si d'una constitució real es tractés.

SCPF (agency), Carlitos y Patricia, Toni Segarra (creative director), Tunning (copywriter), Johan Kramer (director), IKEA (client).
Award:
Bronze Festival Sol de San Sebastián 2006.

Art 1
It guarantees the free movement of people and animals.
Constitution of the Independent Republic of Marcos & Patricia.

Art 8
Unless greater cause, "the paella" is the official dinner on Sundays.
Constitution of the Independent Republic of family Caballero.

Art9
Schedules are abolished. Time is measured in moments and "ratitos".
Constitution of the Independent Republic of Lorena &Toni.

Art 4
It guarantees freedom of expression in any ways, including walls.
Constitution of the Independent Republic of family Vázquez.

Art 22: By law, the wars are abolished (except the tickling).
Constitution of the Independent Republic of Pilar & Esteban.

Art 10 Part. 1 The succession to the throne shall follow the law of "who went to Seville lost his chair."
Constitution of the Independent Republic of Carlos.

Art 8
Laziness is a fundamental right in the rainy days.
Constitution of the Independent Republic of family Ugarte.