IKEA:
2005
“Welcome to the Independent Republic of your Home”:Follow-up graphic campaign for IKEA’s “Welcome to the independent republic of your home” positioning. Each home is a world in itself, with its own domestic rules and laws. In this second phase, legislation-eque articles were elaborated deriving from this concept. They are articles that administrate each day of the family much like the constitution of a real republic.
Translation of the piece:
-IKEA: Art 11. "All citizens are equal at dessert time." Constitution of the Independent Republic of Juan Cristobal.
-IKEA: Art.7 Part 1 "Any property rights on the remote control are hereby abolishes." Constitution of the Independent Republic of Marc & Fernando.
-IKEA: Art.122 and last. "Does hereby recognize the videogame console as a supreme power." Constitution Independent Republic of the Frontera Family.
-IKEA:Constitution of the Independent Republic of the Garcia-Vila Family. Art.3."A spot in the parental bed on stormy nights is hereby guaranteed for all."
-IKEA: "The existence of Santa Claus is hereby denied in favour of the acceptance of that of the Magi." Art 33. Luján’s Independent Republic constitution.
-IKEA: "The official hymns of our Republic are mum’s cheesy bolero ballads." Art 56. Constitution of the Independent Republic of the Vazquez Family.
"Bienvenido a la República independiente de tu Casa": Follow up de la gràfica para la campaña Bienvenido a la República independiente de tu Casa de IKEA. Cada casa es un mundo y la vida en cada hogar se rige por sus propias normas y leyes domésticas. En esta segunda fase, el concepto derivó en la elaboración de unas serie de artículos que administran el día a día en una familia como si de una constitución real se tratara.
"Benvingut a la República Independent de Casa Teva": Follow up de gràfica i televisió per a la campanya de Benvingut a la República independent de casa teva, per a la marca Ikea. Cada casa és un món i la vida a cada llar es regula per les seves pròpies normes i lleis domèstiques. En aquesta segona fase el concepte va derivar en l'elaboració d'una sèrie d'articles que administren el dia a dia d'una família com si d'una constitució real es tractés.
SCPF (agency), Carlitos y Patricia, Toni Segarra (creative directors), Tunning (copywriter), IKEA (client).
Award:
Silver- Festival Sol de San Sebastián 2005.
