FIAT SEGUROS:
2008
Fiat Insurance: Fiat Insurance tells its subscribers they don’t have to worry about the potential problems of everyday life. They can, thus, "be happy" as the claim of this campaign reads. Translation of the piece: -"I think my car is a candy for thieves" -"I've eaten a salad in the bar downstairs and I think was bad."
Fiat Seguros: El absorbe preocupaciones de Fiat Seguros, permite a sus abonados no tenerse que preocupar por los posibles problemas del día a día y de esta manera "Ser felizes" tal y como reza el claim de su campaña.
Fiat Assegurances: L' absorbeix preocupacions de Fiat Assegurances permet als seus abonats no haver-se de preocupar pels possibles problemes del dia a dia i d'aquesta manera "ser feliços" tal i com diu l' eslògan de campanya.
Wonderland (agency), Javier del Rio (copywriter), Inocuo (ilustration), Fiat Insurance (client).
