Graphic design
& Art direction
Self-promotional project of the advertising agency SCPF so as to launch itself in the American market with a new office at Miami. Collections of solutions, methods and techniques that aim to cover the holes in the American Dream and way of life: Obesity, guns, acne, racism… More information on SCPF solutions at www.scpfsolutions.com
Agency: *S.C.P.F...
Role: Art Director
Team: Javier Donada, Ángelo Palma, Linda Solvang, Esteve Bou
The intervention was held at the Callao metro station in Madrid to publicize and explain eBay Classifieds (a free classified ads service, between individuals of the same locality with no registration needed). This raised the idea of constructing the biggest Classified Ad Bulletin Board in the world (20,000 ads posted on a bulletin board,) a Guinness World Record. The action came to life in 5 phases. In the first phase, 700m2 of vinyl cork, several eBay Classifieds logos and the slogan "THE BIGGEST CLASSIFIED BULLETIN BOARD OF THE WORLD” were glued in place. In the second phase, we added classifieds from ebayanuncios.es and posters in different sizes--A0, A1 and A2-- explaining what it is and how eBay classifieds works. There were a total of 31 different original pieces. In the third phase, some weeks later, more classified ads were posted on the board, taken from real users at ebayanuncios.es in the Madrid area.
More information at www.anuncios.com
Agency: Carlitos y Patricia
Role: Freelance Art Director
Team: Carlitos, Patricia, Jordi Luna, Esteve Bou
"Welcome to the Independent Republic of your Home”: Follow-up graphic campaign for IKEA’s positioning. Each home is a world in itself, with its own domestic rules and laws. In this second phase, legislation-eque "articles" were elaborated deriving from this concept. They are articles that administrate each day of the family much like the constitution of a real republic.
Art 1 It guarantees the free movement of people and animals. Constitution of the Independent Republic of Marcos & Patricia. / Art 8 Unless greater cause, "the paella" is the official dinner on Sundays. Constitution of the Independent Republic of family Caballero. / Art 22: By law, the wars are abolished (except the tickling). Constitution of the Independent Republic of Pilar & Esteban. / Art 4 It guarantees freedom of expression in any ways, including walls. Constitution of the Independent Republic of family Vázquez. / Art 10 Part. 1 The succession to the throne shall follow the law of "who went to Seville lost his chair." Constitution of the Independent Republic of Carlos. / Art 8 Laziness is a fundamental right in the rainy days. Constitution of the Independent Republic of family Ugarte. / Art 9 Schedules are abolished. Time is measured in moments and "ratitos". Constitution of the Independent Republic of Lorena &Toni.
Agency: *S.C.P.F...
Role: Art Director
Team: Carlitos, Patricia, Tuning, Esteve Bou
For Yanko’s summer-winter collection. Majorcan brand of hand-made luxury shoes and accesories. The constant search for light underlines the Mediterranean origins of the brand, while also bringing forth the aesthetic plasticity of shadow. Geometric shadows for indoor media, organic ones for outdoor. The PLVs shown at stores for 2 seasons were reliable reproductions that emulated original, hand painted by brazilian artist Daniel Freire.
Agency: *S.C.P.F...
Role: Creative Art Director
Team: Fernando Rubin, Esteve Bou
With a claim as "Pure Coffee," The Osorio Family, one of the best coffee growers and roasters in Colombia, wanted to convey their expertise, professionalism and the hand-crafted attention to detail. Over several months, it was a real pleasure and a huge challenge developed the principles of the new brand, its strategic positioning, concept development, tone and all the elements that form its identity. More info at: www.familiaosorio.com
Agency: Esteve Bou
Role: Freelance Creative Art Director
Team: Ivà Osorio, Esteve Bou
Or the launch of the entertainment magazine Time Out Barcelona. The magazine cover comes to life as an installation, taking to the streets and inviting citizens to enjoy their city with a full calendar and an independent view that promises it impossible to get bored. Time out."Every Thursday at your newsstand. If you get bored, it’s because you want to. More powerful ideas, more comprehensive calendars and a more independent approach".
Agency: Wonderland
Role: Creative Art Director
Team: Javi del Río, Josep Mª Batalla, Esteve Bou
This year, Getxophoto 2011 makes us look age right in the face. But not just that age, that old age, that we associate with sickness, death or marginalization. It also presents age as synonym of wisdom and of an experience that searches for and finds new opportunities. It is an age that lives, loves and has fun. Only by facing the aging process can we "Accept, know and understand it," and that shall hopefully help us grow old with grace and harmony. By using unconventional formats and exhibit locations, and by converting the urban landscape into a giant canvas, the whole of Getxo (Euskadi) is transformed into a grand art space. This year, the city pays homage to the lives of the oldest members of our families and leaves in the air an essential question: why wait until those we love are no longer here to tell them how important they have been in our lives?
Agency: Contrapunto BBDO
Role: Freelance Creative Art Director
Team: Jofre Biscarri, Carlos de Javier, Sergi Pros, Esteve Bou
Jeremie Runel is a pastry chef. Creator and consultant for brands catering industry, with over 15 years of experience maintains a boundless energy and creativity, rigor and passion for their work. Jeremie is a magician and illusionist thrilling, and we surprised innovates constantly, satisfying audiences of surprises there. www.studiotoque.com
Agency: Gas & Gin
Role: Creative Art Director
Team: Anna Gasulla, Nacho Ginestra, Esteve Bou
Meliá Hotels & Resorts presents "Soul Matters". Stories that tell us about the value of the intangible, the search for perfection and how the love we put into everything we do awakens the soul of things.
Every detail and moment are impregnated with the care and good work of the Meliá team, their passion is transmitted in every corner, in every object, making the guests' stay something memorable, a unique experience where well-being and comfort reach their maximum expression. Welcome to Meliá Hotels & Resorts, the place where everything has a soul.
Agency: Contrapunto BBDO
Role: Freelance Art & Creative Director
Team: Carlos de Javier, Anna Simón, Esteve Bou, Oscar Marchal
In September 2014, Fedrigoni invited 27 artists from Barcelona, Madrid and Lisbon to start something GOOD for the simple fact of sharing a good thing. THE GOOD PAPER CHAIN had begun. Just simple. So Good :) The GOOD PAPER CHAIN started a chain of posters with positive messages between creators. Starting with 27 good posters that have been exposed in EXHIBITION THE GOOD PAPER CHAIN. In 2015 THE GOOD PAPER CHAIN has continued to grow with positive messages carrying the new creators GOOD many more around the world. In this book we collect the first two waves of posters already launched, creator creator, from study to study, for the rest of the world. And if the GOOD PAPER could change the world?
Agency: Carlitos y Patricia
Role: Freelance Art Director
Team: Carlitos, Patricia, Olga Pérez, Núria, Esteve Bou
Graphic and TV campaign for the Community of Madrid about gender violence. 012 is a call center manned by a team of psychologists that offers freedom and hope to victims of domestic violence: women who are prisoner to fear, helpless and isolated behind the anonymous walls of their own home. 012 offers them the chance to get their the lives back; the lives that, as victims, they were forced to leave behind. Learning how to experience the little pleasures of everyday life. The key to getting an entire life back.Translation of the piece: Behind 012 (phone number) is not just the end of abuse. There is also the life you stopped living. Call 012 woman and live again.
Agency: Wonderland
Role: Creative Art Director
Team: Javi del Río, Josep Mª Batalla, Esteve Bou
The design of La Mercè Primary School Book was based on the classic filling folders used during school time. The folder contains 3 booklets, each one showing a time period along the School´s 150 years of history. The opening of each chapter was made by an alumnus that explained how things were in his time, anecdotes, memoirs… The role of the Facebook group "Sóc Exalumne de la Mercè de Martorell" was remarkable: it made possible the contact between current pupils and alumni and helped them share pictures and memories with the result of valuable content transferred to the book.
Agency: Esteve Bou
Role: Freelance Creative & Art Director
Team: Montserrat Domenech, Montse Torras, Esteve Bou
Are Yuki, Plop-plop, desastre, Tros, Po-po ...“We want to be a big family, have more children, maybe 12 or 13, Pilar expounds, we're on it.” This is my first fully personal project, born after a “let’s just do it,” born with each child our friends had. Tros came 2 weeks before Arnau, son of Roger and Loli, Po-po on the same year as Maria, daughter of Javi and Maria. The Children of Pilar and Esteban are hand-made with love, as things were made in the good old days (by a retired seamstress, so it’s a livelihood project for someone in need as well). This is why those who want to adopt a child through www.hijosdepilaryesteban.com should be patient. Good things are always worth waiting for.
Agency: Esteve Bou
Role: Creative & Art Director
Team: Pilar González, Esteve Bou
Pitusa is from Maracaibo (Venezuela) and has spent her whole live working as a frame designer and manufacturer. To celebrate in a very special way, we’ve created an itinerant exposition called “40 years between frames”. In which Pitusa’s friends, from the most diverse artistic disciplines (photographers, designers, chefs, artisans, etc.) has shown in very exceptional and atypical way, their work in the frames. After their worked with the frames, these turned into a art piece in itself.
Agency: Esteve Bou
Role: Creative & Art Director
Team: Esteve Bou
More than 49 pictograms that are used as a visual complement to the new graphic replacement Gas Natural Fenosa.
Agency: Contrapunto BBDO
Role: Freelance Art Director
Team: Jofre Biscarri, Carlos de Javier, Sergi Pros, Esteve Bou
Concept Ring'store by Lia terni & Esteve Bou.
We love: Work in progress, the first collection of Handmadelove's rings, the show is conceived as a workshop of ideas and a prototype platform for all types of commitments and couples. Rings Exclusive handmade with love form this collection.
Agency: Esteve Bou
Role: Creative jewelry design & Art Director
Team: Lia Terni, Esteve Bou
Re-launch campaign for the EDESA brand of appliances. After of: what you like you? We show 4 collections of products, where people are more spontaneous and natural, in the privacy of your home, in your kitchen. And as an expression of mood: the dance. The music was composed ad hoc as a connecting link of the campaign and sign of the brand. A simple song, popular and catchy, fits the different lifestyles. The campaign was born in www.ytucomoeres.com, where we invited the user to participate in the first online kitchen dance contest, EDESA Kitchen Dance. With this entertaining contest the user spends more time with the brand, generating dialogue and empathy with this. On this website you can learn from a personal trainer each of the dances that are ready for the 4 collections: Sporty, Romantic, the Metal and Pop. People can view the rankings of Top rated videos and send your video to friends as well as participate in a battle between the 2 videos that you choose ... The two best videos were rewarded with a full kitchen and megacentrifugado (freefall, airplane, formula 3000 racing and bungee jumping).
Agency: Wonderland
Role: Creative Art Director
Team: Sani López, Esteve Bou